About SIGNAL
A Decision Partner
to the Executive Team
Not an agency. We are a consultancy. Signal exists at moments where marketing decisions carry real consequences — and clarity is the only thing that matters.
Tim Mutrie
Founder & Principal, SIGNAL
Who You Work With
Enterprise-grade CMO.
Senior growth executive.
I have spent 25+ years building brands, scaling revenue, and modernizing go-to-market strategy across some of the most complex and consequential environments in business — healthcare, employee benefits, B2B SaaS, retail, hospitality, and professional services.
I have been a trusted partner to CEOs, boards, private equity, and executive leadership teams. My track record spans enterprise organizations, venture-backed startups, and billion-dollar benefit platforms — with measurable growth, full client retention, and multi-million-dollar pipeline impact to show for it.
Signal is how I work today. Not as an agency, not as a vendor — as a decision partner to the leaders navigating the most consequential marketing choices of their growth trajectory. In an environment shaped by AI, that judgment has never been more valuable or more rare.
My Guiding Principle
“If this decision is wrong, how expensive is it to undo?”
Signal exists to help leaders answer that question clearly — before committing.
My Principles
What I Stand For
Clarity First
I reduce optionality to what actually matters. My only deliverable is a clearer path forward.
No Delivery Agenda
I have no production to sell, no campaigns to run. My only incentive is your confidence in the decision.
Risk Before Reward
Every recommendation starts with one question: if this is wrong, how expensive is it to undo?
Earned Trust
I am brought in at moments of consequence. I protect that trust by never becoming a vendor.